CANADA DRY - TALES OF A WONDERFUL CANADIAN BEVERAGE
The Canada Dry* story begins with pharmacist and chemist John J. McLaughlin, who opened a small plant in Toronto, Ontario in 1890 to manufacture soda water, which he sold to drugstores in siphons as a mixer for fruit juices and flavoured extracts.
After hundreds of painstaking experiments, McLaughlin achieved the perfect formula for his Canada Dry Pale Ginger Ale in 1904.
In the early days, corner drug stores were the predominant outlets for the carbonated beverage industry. McLaughlin changed all that by developing mass bottling techniques and serving Canada Dry where people gathered in masses, such as ballparks and beaches. In fact, Canada Dry pioneered many of the products and practices now considered standards throughout the beverage industry.
In 1923, P. D. Saylor and Associates purchased the entire company from the McLaughlin family and formed the public corporation, Canada Dry Ginger Ale, Inc.
There's no doubt that the pleasant qualities of ginger ale made it the perfect mixer to mask the taste of home brew during Prohibition. For Canada Dry, the Roaring '20s roared with success. Even the high price of 35 cents for a 355ml bottle didn't hinder the progress of sales. The '30s saw the introduction of Canada Dry Club Soda, quickly followed by Tonic Water.
During the '50s and '60s, Canada Dry was the first of the major soft drink companies to introduce sugar-free drinks and put soft drink beverages in cans.
For Canada Dry, the '80s was also a time of several ownership changes. In 1986, Canada Dry found a home when it was acquired by Cadbury Schweppes of London. Today, the Canada Dry brand is part of Plano, Texas-based Dr Pepper Snapple Group, Inc.
In 2004, Canada Dry celebrated its 100th anniversary with the Festival of Fire sponsorship, which takes place every July on Toronto's waterfront
Canada Dry continued to innovate with the launch of Canada Dry Green Tea Ginger Ale in March 2008. It paired the crisp taste of green tea with the clean, refreshing taste of Ginger Ale and consumers love it! In May 2009, Canada Dry Green Tea Ginger Ale was honoured with a Grand Prix New Product Award, the longest running award program in the food industry, for demonstrating excellence in quality, originality, design and packaging
Canada Dry Ginger Ale is available in a variety of flavours including regular, diet, Green Tea and Cranberry Ginger Ale, which is available during the holidays. Also available are Tonic Water and Club Soda.